Est. 1948 · Iowa State Fair

A Legacy Poured One Cup at a Time

Five generations. One family. Seventy-five years of fair food tradition.

1948

Where It All Began

Nettie "Ma" Mulstay

In the summer of 1948, a determined woman named Nettie Mulstay — known to everyone as "Ma" — set up a lemonade stand at the Iowa State Fair in Des Moines. She had a simple idea: serve cold, fresh-squeezed lemonade to fairgoers on hot August days. What she couldn't have known was that she was planting the seed of a family institution that would outlast generations.

Ma Mulstay's lemonade wasn't just a drink — it was an experience. The shake-up method, the fresh lemons, the ice-cold cups handed over a wooden counter — fairgoers came back year after year. Word spread. Lines grew. And a tradition was born.

The Family Tree

Five Generations at the Fair

1st Generation1948 – onward

Nettie "Ma" Mulstay

Ma Mulstay founded the business with a single lemonade stand and an unshakeable belief that a cold drink could make a hot day at the fair feel like a gift. Her warmth, her recipes, and her love for the fair became the foundation everything else was built on.

2nd GenerationCarrying the torch

The Mulstay-Braford Family

The second generation brought new energy and new ideas. Foot Long Hot dogs were added to the lineup — foot-long favorites that became a fair staple for decades. The family's presence at the fair grew deeper, their roots more permanent. Ma's children grew up working the stands — squeezing lemons, shaking cups, and learning the rhythms of fair season. The business grew, the stands multiplied, and the Mulstay name became synonymous with the Iowa State Fair experience.

3rd GenerationExpanding the legacy

The Mulstay-Brafford Family

Ma's grandchildren grew up working the stands — squeezing lemons, shaking cups, and learning the rhythms of fair season. The business grew, the stands multiplied, and the Mulstay and Brafford's name became synonymous with the Iowa State Fair experience.

4th Generation2022 – Present

Michael & Edward Brafford

Brothers Michael and Edward Brafford officially took over the business in 2022, stepping into roles they'd been preparing for their entire lives. They honored what Ma built while bringing fresh vision — launching Burrito Bobo in 2023 and reinventing the hot dog stand in 2024 with Jumbo Quarter Pound Chili Cheese Hot Dogs.

5th GenerationThe future

The Next Chapter

The fifth generation is already watching, learning, and growing up with the smell of lemonade and the sound of the fair in their bones. The tradition continues.

Michael and Edward Brafford, 4th generation owners

Today's Stewards

Michael & Edward Brafford

When Michael and Edward officially took the reins in 2022, they inherited more than a business — they inherited a responsibility to every customer who has ever stood in line for a Brafford's lemonade, every fairgoer who has made the walk to find their stand. They take that seriously. And they take it joyfully.

"We didn't just inherit a business. We inherited a relationship with every person who's ever come back to find us at the fair."

— Michael & Edward Brafford, 4th Generation Owners

Key Moments

Milestones in the Making

1948

Ma Mulstay opens her first lemonade stand at the Iowa State Fair

1970s

Foot-long hot dogs added — a fair staple for the next five decades

2022

Brothers Michael & Edward Brafford officially take over as 4th generation owners

2023

Burrito Bobo launches in a beautifully renovated concession stand

2024

Tater Todd & Hot Doug's debuts with Jumbo Quarter Pound Chili Cheese Hot Dogs

Come Be Part of the Story

Every August, we're back at the Iowa State Fair — same family, same love, new flavors. Come find us.